A Reason for Joy

A Reason for Joy

Wildfire in Hamilton specializes in home goods designed to bring people happiness

By Corinne Minard

Wildfire in Hamilton is a dream store for owner Sarah Dankhoff. She started the business in August 2019 after spending years thinking about it.

“Wildfire is the collection of items I love and bring joy to my life—and hope make you feel the same. The shop is ever changing, but never loses its neutral palette or bohemian vibe. I love gifts and decor with inspirational messages—the pieces in your home and that make you stop and remember why life is so good and reignite the passions and purpose inside of you,” she says.

Leather Journal, $46. More styles available

The products are a mix of local and U.S.-made goods, and the look of the shop changes with the season. Dankhoff says fall is “Saffron Spice”—deep rust tones that can be seen in colored pampas, terracotta pots and home accents.

“We do have products we keep restocked, however more than half of our shop changes seasonally. Many items come into the shop only once,” she says. “My goal is that the shop feels new and fresh every time my customers visit.”

Wildfire, 226 High St., Hamilton. Tu-Sa
11 a.m.-4 p.m. wildfirehamilton.com

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